AWARE, or Americans Well-informed on Automobile Retailing Economics, is a collaborative industry effort to provide consumers with information, tools, and other resources to better understand the auto financing system.
AWARE was formed by automotive industry leaders to build a greater understanding among consumers about how auto financing works. The group aims to ensure that potential buyers of new and used autos have the tools and resources they need to successfully navigate the auto financing process. AWARE focuses exclusively on the auto finance process, educating consumers in a web environment free of advertising or lead generation sales tactics.
Visit the AWARE Web site at www.autofinancing101.org to learn more about the coalition.