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 JANUARY/FEBRUARY 2003

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AFSA NEWS
E-Commerce, Marketing Committees Collaborate
on E-Commerce Member Survey

The AFSA E-Commerce and Marketing Committees recently collaborated on a survey to obtain generic information about AFSA member companies' current use of online channels to reach new customers and retain existing ones.

The association sent the survey in December to the AFSA Board of Directors, with a request to distribute it to the company's appropriate staff person for completion. The results will be used in a panel discussion on the latest in e-commerce during the 2003 AFSA Marketing Forum taking place March 25 in Lake Buena Vista, Fla.

Member company representatives interested in participating in the survey may contact AFSA's Lynne Strang at (202) 296-5544, ext. 613. For information about the AFSA Marketing Forum, please click here.

  
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