AFSA Webinars | Why Landing Pages Should Matter to Lenders August 17, 2017

We can all agree that increased loan volume is a core goal of marketing in the consumer finance industry. With more and more lenders moving towards online applications and lending, the importance of the landing page can’t be understated. To give a little bit more context, think of the landing page as “standalone web page distinct from your main website that has been designed for a single, focused objective.” That objective is generating new leads and customers. But how can lenders make a landing page as effective as possible?