AFSA Submits Letter to FTC on Endorsement Guides

This week, AFSA submitted a comment letter to the Federal Trade Commission (FTC) in response to the agency’s request for comment regarding its guidance on advertising, referred to as the Endorsement Guides. 

AFSA addressed the need for the FTC to update its Endorsement Guides to address technological changes as companies increasingly use social medial platforms to advertise products.

“The proliferation of “influencer” culture, new social media platforms that work across different mediums (e.g., video, image, text, etc.), review sites, and other unorthodox forms of marketing lend themselves to endorsement-based advertisements that are not as easy to identify as traditionally commercial/compensated celebrity and expert endorsements,” AFSA wrote.