Navigating Media and Consumer Engagement as We Emerge From the Pandemic  | May 20,2020

Navigating the Covid-19 pandemic and creating some sense of “normal” has been much more challenging than we imagined. In the span of just a few months, the entire world has had to adjust to a new way of life along with a new way of thinking about that life. Media and consumer conversations have created so much “noise” and conflicting messaging that it can be difficult to determine fact from misinformation. In this webinar we’ll discuss: 

  1. How to use technology to appropriately react - and not overreact - to media narratives that impact consumers of financial services companies. 
  2. How to support front-line employees and customer service teams with information that provides actionable guidance rather than impersonal scripts. 
  3. How to monitor overarching developments at local, state, and federal levels to ensure providing service that builds lasting relationships as the pandemic subsides.  

PRESENTATION SLIDES (PDF) 

Presenter: Leigh Fatzinger, Founder and CEO, Turbine Labs

 

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Leigh oversees overall strategy, marketing, and product vision at Turbine Labs. He founded the company in 2014 to address a simple yet widespread issue among senior level decision makers and teams: accessing accurate information is too difficult. Leigh is a serial entrepreneur in the big data and social media space, having previously founded Prosodic, a predictive analytics firm, and Nology Media, a social media management firm. He serves on the board of trustees of the John Austin Cheley Foundation.