There are three top trends which directly influence your marketing programs to attract and retain profitable borrowers. From the importance of optimizing customer experience to setting the groundwork for new millennial borrower programs, here’s what you need to know to give your 2019 online lending strategies a competitive edge.
David Funsten, VP, Financial Services Strategy | SourceLink
David Funsten has been creating and implementing prospect and customer lending marketing programs for over 20 years.
As a Vice President of Strategy at Sourcelink, David is responsible for creating integrated marketing plans for our financial clients. Before joining Sourcelink, David has held senior marketing positions at Harte Hanks, Goal Financial, Merkle, Acxiom and FUSION Marketing Group.
He holds a BS degree in Business Administration from University of Southern California, earned an MBA from Loyola Marymont University, graduating with honors and a certificate in Digital Media Management from Georgetown University.
Sarah Fonseca Gray, Group Director, SEO & Digital Content | Path Interactive
Sarah Gray joined Path Interactive in 2009 and serves as the Group Director of SEO & Digital Content, driving strategic objectives for the agency’s organic services teams. She focuses on integrating web presence strategies across design, development, content, SEO, SEM, PR, and social media teams, using data-driven approaches to create compelling business cases and impactful marketing strategies. She also supports corporate training programs in SEO and social media, and leads the agency’s continuing internal training and development in the same subjects.
Sarah brings a strong marketing and brand strategy sensibility to play on behalf of Path Interactive’s SEO and social media clients, having worked on agency strategies for major brands, startups, and non-profit organizations on both the West and East coasts. She was nominated in 2017 for Search Engine Land’s Female Search Marketer award, has spoken at key industry conferences C3 and BotifyConnect, and contributed to industry news pieces on SearchEngineWatch and InformationWeek. Sarah is a graduate of UC Berkeley, and holds a B.A. in Political Economy as well as a B.S. in Business Administration.